Roomorama Gets Pumped for Fashion Week!

Photo courtesy of fashionrules.com

UPDATE: Save 25% on Roomorama fees with the following codes for the month of February! For New York City use code NYCFW25.  For London use code LONFW25. For Paris use code PARFW25.  For Milan use MILFW25.

New York City Fashion Week is just around the corner, and the world is impatiently waiting to see what will be in style this fall. I’m sure most of you are already familiar with Michael Kors, Diane Von Furstenberg, Vera Wang and other amazing designers who have had a tremendous impact on the fashion world. While I have much love for these fabulous designers, my favorite part about Fashion week is seeing what the first-timers have to offer on the catwalk.

A Few Fashion Week Newbies

Haus Alkire, a collaboration between Julie Haus and Jason Alkire, was one of seven recipients of the prestigious 2012 Ecco Domani Fashion Foundation award for womenswear (which includes a $25,000 grant!). These emerging designers will showcase their first collection on the runway as winners of the W Hotels’ Fashion Next program on February 14 from 7:30PM-8:30PM. “We launched HAUS ALKIRE because we wanted to express ourselves while merging Julie’s passion with mine, fashion to fine art,” Jason explains. “We’ve been selling it privately–made to order–in our boutique on Broome St. but this is our first ‘collection.’” Be sure to check them out! Here’s some more information on the up and coming fashion duo.

Photo courtesy of hausalkire.com

Theia, by Irish designer Don O’Neill, “was created to bring out a woman’s inner goddess.” O’Neill draws his inspiration from the Greek goddess of light and he wants to bring her radiance into the lives of women of the world. The Theia Collection creates elegant gowns and cocktail dresses that are sure to make any woman shine with beauty. “This season I want to truly empower women. Athena, the Goddess of wisdom and courage, was a valiant warrior, who fiercely protected her people and their lands. In 2012 as we face challenging times, I want to imbue the THEIA woman with this sense of power and confidence that will help her stride forward, feeling brave, beautiful, and strong,” says Don O’Neill. Roomorama is down with powerful women! We love you O’Neill and we can’t wait to be swept away by your beautiful collection! Check out The Theia Collection on February 15 at 3PM at the Metropolitan Paviollion South!

Don O'Neill with models donning his Spring 2012 collection. Photo courtesy of msfabulous.com.

Whitney Port, former star of the MTV reality series The Hills and The City, is presenting her first solo showcase of her Whitney Eve collection to NY Fashion Week. Her eclectic, feminine and contemporary collection is now in its fourth season and caters to girls whom are career-oriented and motivated but also like to have a good time (which is pretty much everyone that lives in New York). Discussing her show in a press release, Whitney said: “My collection has grown so much over the past few years, and the next step for me as a designer was to put on my own runway show. I am so excited to show on schedule as part of Mercedes-Benz Fashion Week in New York, and can’t wait to show my new Fall collection on the runway.” We’re excited too!

Make sure you check out these fantabulous designers and many more at the Mercedes-Benz Fashion Week at Lincoln Center from February 9 to February 16! We can’t wait for all the glitz and glam!

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