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Entries from August 2008

Irony Marketing

August 27th, 2008 · 3 Comments · WILY NY IDEAS

“MASH was conceived with everyone in mind, taking all that’s good from a number of well-liked beverages. It’s not 100% juice, it’s not soda-pop, nor will you get energy or vitamins from it (we still believe in getting a good night’s sleep and eating your vegetables). But you will love its natural fruit essence and [...]

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Pay by credit card and get a 5% discount - not as stupid as you think.

August 20th, 2008 · 1 Comment · WILY NY IDEAS

As I was getting a cup of coffee from Roasting Plant Coffee Company in the Lower East Side, I noticed an unusual sign at the counter: You get a 5% discount if you pay with any credit card or debit card.
I asked the barrista why and she said the store wanted to reduce the use [...]

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Starbucks ran out of 3rd world country names…

August 18th, 2008 · No Comments · WTF MOMENT


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What is wrong with W 4th St.?

August 14th, 2008 · 1 Comment · NEIGHBORHOODS

A breeze blew down W 4th St and took everyone along with it.
Walking 5 blocks along W 4th St, from W 10th St to W 12th St (yes, that’s 5 blocks, welcome to the West Vortex), we counted 16 townhouses or retail spaces that are currently sitting empty or on sale (for dramatic effect, see [...]

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