The Roomorama Blog

Those Bill Gates and Jerry Seinfied ads were head-scratchers, and have been abruptly pulled off the air. But now with the “I’m a PC” campaign (above), I sort of get the idea. Microsoft is for people like you and me — the everyday man that is cool in their own way, and who don’t bother shouting about it. 

I think they are right to see the Mac as being a bit elitist with their ads mocking the PC guy. With these series of “I’m a PC” ads, Microsoft is telling everyone, look, we all know the majority of us use the PC, so who is the Mac to tell us that we are uncool? A great message. 

Funny – why has it taken Microsoft so long to tell a compelling message?